This is 10 digit alphanumeric code, which can be added to any new/old Bitdefender account..
It comes with Region Lock (India). But it can be used anywhere in the world after activation.
Not from India? Please follow "Easy One Time Activation Instruction" to use it in your country..

"Easy One Time Activation Instruction" comes with the Activation Key...
Don't have Bitdefender subscription? Use this key and get new subscription.
Already have same Bitdefender subscription? Use this key to extend validity.

Note: Bitdefender products and services are blocked in Cuba, North Korea, Iran, Syria, Russia and Belarus due to international sanctions.